I like the format that Tim Ferris is applying in his 5 bullet Friday mail list. So I ha decided to apply it in my own terms, as a way of keep writing and summarizing whatever I found surprising and interesting during my week.

This is been a week of new developments at home, our son Arian is making an effort to start speaking.

Reading: Start with Why?

Start with why by Simon Sinek is a book that it is been in my list for quiet a while actually and I finally got it as a present.

I have only read the first 2 chapters and this are the things I have learnt:

The Golden Circle (WHAT(HOW(WHY))), one image is worth a thousand words so the image below explains it in a very good way.


When most organizations and people think, act or communicate they do so from the outside in, from WHAT to WHY. And for a good reason - they go from clearest thing to the fuzziest thing.

Leaders and inspired companies do it the other way around and communicate from the inside out, starting with WHY.

To exemplify it, read this two marketing messages:

We make great computers. They're beautifully designed, simple to use and user friendly. Wanna buy one


Everything we do, we believe in challenging the status quo. We believe in thinking differently. The way we challenge the status quo is by making our products beautifully designed, simple to use and user-friendly. And we happen to make great computers. Wanna buy one?

They are two different messages. The second one starts with WHY.

What companies do are external factors, but WHY they do it is something deeper. Apple is a company like any other however people buy WHY you do it and not WHAT you do, that is the difference. Their products give life to their cause.

WHAT Apple makes serves as the tangible proof of what they believe. It is this correlations between WHAT they do it and WHY they do it that we percieve Apple as authentic.

The case of the railroads is the best example to define the importance of the WHY. In the late 1800s railroads companies were the biggest companies in U.S. At a certain point they forgot WHY they were doing and focused only on the WHAT (railroad business). This narrowed perspective influenced their decision-making- they invested all the money in tracks and crossties and engines. But at the beginnning of the twentieth century a new technology was introduced: the airplane. Most of those companies went out of business however what would have happened if they have defined themselves as being in the mass transportation business? Perhaps then, their behaviour would have been different and they would have seen opportunities that they otherwise missed. Perhaps they would own airlines today.

Making Chapati

This week I was committed to prepare Chapati. Inspired by the book, "Pan casero - Iban Yarza" that my girlfriend got from a good friend of us and all my indian colleagues, I finally prepared the bread.

It is pretty simple to make but very difficult to master. I found a nice blog post about this recipe here.

This is the result of my test.

Reading Pro Angular 6

Recently I have been reading Pro Angular 6 book I really like the way the contents are presented and the fact that you will end up a pretty cool application along the way.

I had played with Angular 1 before so this is my way to get back to speed with Angular and all the new developments.

I have created a repository in Github.

Favourite quote

It might not be from a popular writer but I found it extremely powerful. I heard it from a colleague at work about getting to know people.

"You don't need to taste the whole pot of rice to know if it is properly cooked" - Jayadevi :)

The song

As I am trying to learn Dutch I will post my favourite in the Dutch playlist