Third week in a row with my week summary, and as every week I had to find creative ways to make some room for this activity that I enjoy so much. Week sixteen, week fifteen ... I have just realized the names sound terrible so I will take some time to think of a better name for these week summaries.

Sad news, the images of the Notre-Dame cathedral on fire have been the highlight of this week, what a sad moment. Now that they will get donations to rebuild it I am wondering if they will change the name to "Notre-Dame louis vuitton" and who knows maybe during the renovation they can also add their logo in one of the stones.

In my learning trip I find myself learning Angular 6 and enjoying Start with Why book. I finished my 30 day challenge and now I am thinking of the next challenge so if you have any good ideas please share them.

By the way the picture of this blog post, I took it in Hamburg. I love street art and I found many graffities in Hamburg and Berlin which I loved.

Anyway this is the summary of my week in the usual terms, reading, food and music.

Start with Why: Clarity, discipline and consistency

A clear title for this part of the book, we need clarity because we need to know why we do what we do, we need discipline in HOW we do our things and consitency in our products our WHAT.

If a company doesn't know their WHY then it is very difficult that their employees know why they should come to work every morning. To lead requires those who willingly follow the ones who believe in something bigger than a single issue. To inspire starts with the clarity of the WHY.

Once the WHY is clear then you must discipline in your HOW, as our HOW represents your values. HOW we do things manifests in the systems and processes within an organization and the culture. For values to be effective they have to be verbs (I guess I need to redo my first post) we should not use nouns. For example, instead of integrity use "always do the right thing". When we articulate the values we have a clear idea about how to act in any situation

We must be consistent in our WHAT. Everything we say or do has to prove what we believe (our WHY). The WHAT are the results of our actions (HOWs). People feel attracted to authentic people and products, and to be authentic the golden rule must be in balance meaning that our WHY, our HOW and our WHATs must be aligned. Authenticity is when we say and do the things we actually believe in. Being authentic is not a requirement for success but it is if we want the success to be long lasting.

Manipulation and inspiration are similar but not the same. I think this is the most important lesson of this chapter. When we are inspired, our decisions have more to do with who we are and less to do with the companies or the products we are buying. When our decisions feel right, we are willing to pay a premium or suffer an inconvenience for those products or services. These are the visceral limbic feelings that create loyalty. Without a strong base of loyal followers the pressure increases to manipulate (to compete or "differenciate" based on price, quality, service or features). That is why companies like Apple or Harley Davison do not need to compete on price.

Without a WHY, the buyer is easily motivated by aspiration or fear and at that point it is the buyer who runs the risk of being unauthentic.

Simon Sinek compares business to dating let's take a look at the following two dating introductions by now we should be able to spot why the second has more chances of being successful.

I am extremely rich. I have a big house and I drive a beautiful car. I know lots of famous people. I have actually done pretty well for myself.

And the second example

You know what I love about my life? I get to wake up every day to do something I love. I get to inspire people to do the things that inspire them. It's the most wonderful thing in the world. It is really amazing. An believe it or not I have actually being able to make a lot of money from it. I bought a big house and a nice car. I get to meet a lot of famous people. I am doing something that I love. I have actually been able to do pretty well because of it.

The ability to put a WHY into words provides emotional context for our decisions. When we know your WHY, the highest level of confidence we can give when we are making a decision is "I know it is right". When we know the decision is right, not only does it feel right, but we can also rationalize it and easily put it into words. The decision is fully balanced. If the decision is consistent with the facts and figures then those facts and figures serve to reinforce the decision - this is balance.

One remark I really liked is that according to Simon "The goal of business should not to do business with anyone who simply wants what you have. It should be to focus on people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges"

And that is all for this week :)

Foodwise: Baozi

This delicious chinese recipe has made my week more enjoyable. One more recipe from our friend Iban Yarza, you can find it here if you are a non-spanish speaker you can follow the recipe here.

Baozi are a lot of fun and they accept everything inside. In our case we used "Galician tetilla cheese" with "grelos" from a Rosaleira and red cabbage with prawns.

baozi

Quote to ponder

The quote of this week:

“Life is not lost by dying; life is lost minute by minute, day by dragging day, in all the thousand small uncaring ways.”

Music

I have always liked this song but I find this collaboration between Zaz and Pablo Alboran very nice because of the mix between French and Spanish. To Notre-Dame.