Yes, I am looking for fresh air and to start the following week I will be working from a different location on Monday. Zoku Amsterdam one of the coolest places in Amsterdam to go for brunch or Friday evening for a drink or two, there is a jam session going on every Friday so you will get live music for free 😃. Well the point is next Monday I will be working from there as it is a co-working space too. Yes these guys, nailed it: hotel, brunch, co-working space, jam-sessions ...

Apart from that, I have skipped one week ☹️ in my weekly post and I feel pretty bad about it however I will try to make it up with something interesting 😝.

By the way, the picture in the header I took it in mini wonderland in Hamburg, Germany. It is worth to visit if you ever go to Hamburg.

Start with Why: It's all about Trust my friend

What is trust? How is it built? Trust is key so we humans can build comunities and that is what Simon explains in depth in this part of the book.

We trust some people and companies even when things go wrong, and we don't trust others even though everything might have gone exactly as it should have. Trust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.

With trust comes a sense of value -real value, not just value equated to money. Value, by definition, is the transference of trust. Once more, a quick recap: WHY is just a belief, HOWs are the actions we take to realize that belief, and WHATs are the results of those actions. When all three are in balance, trust is built and value is perceived.

I really liked this sentence: "The drive to win is not, per se, a bad thing. Problem arise, however when the metric becomes the only measure of success, when what you achieve is no longer tied to WHY you set out to achieve it in the first place"

We humans have survived not because we are the strongest but because of our ability to form cultures. Cultures are groups of people who come together around a common set of values and beliefs. When we share values and beliefs with others, we form trust. Trust of others allows us to rely on others to help protect our children and ensure our personal survival. The ability to leave the den to hunt or explore with confidence that the community will protect our family until we return is one of the most important factors in the survival of the individual and the advancement of our species.
Communities move because of a common WHY however not everyone fits in its communitiy as he might have a different WHY. We will do better in cultures in which we are good fits, we do better in places that reflect our own values and beliefs.

A company is a culture and the logic should be not to hire the people that have the skill that you lack, the goal should be to hire people who believe what you believe.When we fill our organization with people that believe what we believe success just happens.

Unfortunately most of the job ads focus mainly in the WHAT and not much in the WHY. Just check any of the job ads in Linkedin.

Companies with a clear sense of WHY tend to ignore their competition, whereas those with a fuzzy sense of WHY are obsessed with what others are doing.The same way when people come to work with a clear sense of WHY they are less prone to giving up after a few failures because they understand the higher cause.

Historically, trust has played a bigger role in advancing companies and societies than skill alone set alone. If there were no trust no one would take risks and no risks means no innovation.

This is a remarkable concept:

only when people can trust the culture or organization will they take personal risks in order to advance that culture or organization as a whole.

Great organizations become great because that people inside the organization feel protected. The strong sense of culture create a sense of belonging that acts a safety net.

Foodwise: Zuchini dough for pizza

I love pizza that is why when I saw this recipe in Pinterest I could not wait to try it out. It is surprisingly easy to make and I can guarantee you is as filling as the flour dough.

You can find here the recipe I followed. And this is the end result 😃, pretty proud about it.


Quote of the week

This one I read it in Jim Ferris 5 bullet mail but I really love it:

“If you absolutely can't tolerate critics, then don't do anything new or interesting.” — Jeff Bezos


It is time for a classic. Last week I was listening to "The Eagles" so the song of this week is "Take it easy".